Cookies Policy

Cookies Policy is available at, here forward called “Website.” It is important to know that our Cookies Policy, Privacy Policy, and Terms of Service do not apply to the Marketplace. (Each, the “Marketplace Partner has” as applicable and collectively, the “partners”) have their own policies.


This Cookies Policy describes the different types of cookies and similar technologies that may be applied by, and how you can manage these technologies (“Cookies Policy“). Please see our Privacy Policy to understand the other ways in which we use personal data that we collect on or through our Website. If you have any questions about this Cookies Policy, please contact us by using the contact details under the “Contact OptiFit” heading below.

What Is a Cookie?

Cookies are a standard feature of websites. When you visit our Website, stores small amounts of data (i.e., text files) on your computer or mobile device to remember information about you, such as your preferences or login information. does not use cookies to read any other information on your computer or mobile device. uses cookies to help us learn which areas of a Website are useful and which need improvement. We also use cookies to improve your overall experience by, for example, tailoring content to your preferences.

We also use web beacons (also referred to as “clear GIFs” and “tracking pixels”), which are tiny graphic files that enable us to recognize when you have visited our Website or opened an email that we have sent you. They generally allow us to monitor the traffic patterns of users from one page within our Website to another, to deliver or communicate with cookies, to understand whether you have come to our Website from an online advertisement displayed on a third-party website, to improve website performance, and to measure the success of email marketing campaigns. In many instances, web beacons are reliant on cookies to function properly, and so declining cookies will impair their functioning.

We may also use local shared objects (also referred to as “flash cookies”), which are data files that can be created on your computer by websites you visit. may use local shared objects to collect and store information about your use of our Website, to enhance your browsing experience, or to prevent Website fraud. In this Cookies Policy, we refer to these cookies, web beacons, tracking pixels, clear GIFs, and local stored objects, collectively as “cookies.”

How We Use Cookies

Our Website sets both first-party cookies and third-party cookies. We use first-party cookies for several reasons, including to improve the performance of our Website and to provide enhanced functionalities. Further information about our cookie usage is provided below under the various cookie categories.

Which Cookies We Use

We use the following categories of cookies with our Website. You can learn more about each cookie category below.

  • Strictly Necessary Cookies. These cookies are necessary for the Website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms. You can set your browser to block or alert you about these cookies, but then some parts of the Website will not work.
  • Performance Cookies. These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Website. They help us to know which pages are the most and least popular and see how visitors move around the Website. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our Website and will not be able to monitor the performance of our Website.
  • Functional Cookies. These cookies enable the Website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these services may not function properly.
  • Targeting Cookies. These cookies may be set through our Website by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other websites. They store uniquely identifying information about your browser and device. If you do not allow these cookies, you will experience less targeted advertising.

Google Analytics

Our Website uses cookies for Google Analytics. You may learn more about how Google uses the information it collects by visiting Google’s ability to use and share information collected by Google Analytics about your visits to our Website is restricted by the Google Privacy Policy located at If you do not want your information collected with Google Analytics, you can install the Google Analytics opt-out browser add-on. To opt out of Google Analytics, visit the Google Analytics opt-out page at and install the add-on for your browser. For more details, visit the Google Analytics opt-out browser add-on page at

How to Manage Cookies

You can choose whether to accept cookies by changing the settings on your browser or by clicking on the appropriate opt-out links for the different categories of cookies provided in the Cookie Preference Centers found in cookie banners.

However, if you disable this function, your experience on our Website may be diminished and some features will not work as intended depending upon which cookies are disabled. In addition to the options provided above, you have the right to refuse or accept cookies from our Website at any time by activating settings on your browser. You can adjust your cookie preferences by adjusting your browser so that it notifies you when cookies are sent to it or you can refuse cookies altogether. The Help function within your browser should explain how to do this. Alternatively, you may visit or to obtain detailed information on how to prevent cookies from being set on your particular browser. Please be aware that if cookies are disabled, not all features of our Website may operate as intended.

Social Media Features

Our Website may use social media features, such as the Facebook “like” button. These features may collect your IP address and which page you are visiting on our Website, and may set a cookie to enable the feature to function properly. You may be given the option by such social media features to post information about your activities on our Website to a profile page of yours that is provided by a third-party social media network in order to share with others within your network. Social media features are either hosted by a third party or hosted directly on the Website. Your interactions with these features are governed by the privacy policy of the company providing the relevant social media features.

How We Treat Do-Not-Track Signals

Various browsers allow a “do-not-track” (DNT) setting, which sends a signal to websites visited by an individual about their browser DNT setting. At this time, there is no general agreement on how companies, like, should interpret DNT signals. Therefore, we do not currently commit to respond to DNT signals. We will continue to monitor developments around DNT browser technology and the implementation of a standard.

Changes to This Notice reserves the right to update or change this Cookies Policy from time to time. If we make material changes to this Cookies Policy, we will post it to our Website home page prior to or at the time of the change becoming effective. We ask that you review this Cookies Policy page periodically to stay informed about any updates or changes that we may have made.

Contact OptiFit

For any questions regarding this Cookies Policy or if you need to update, change, or remove your personal data or exercise any other rights, please contact us at OptiFit, PO Box 67, Westford MA 01886, via email at, or by phone at 877-374-1088.